SEO is a form of digital marketing that can often seem very distant. Some business owners find it hard to understand why they should pay someone to build up the search engine rankings on their website. It seems a very abstract endeavour, far removed from the day to...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
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