SEO is a form of digital marketing that can often seem very distant. Some business owners find it hard to understand why they should pay someone to build up the search engine rankings on their website. It seems a very abstract endeavour, far removed from the day to...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
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