SEO is a form of digital marketing that can often seem very distant. Some business owners find it hard to understand why they should pay someone to build up the search engine rankings on their website. It seems a very abstract endeavour, far removed from the day to...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
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