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Why Your Takeaway or Food Business Needs A Website
The sudden emergency of Coronavirus in March 2020 has been bad news for everyone. An international crisis that has gone to each corner of the globe and closed down workplaces and businesses up and down the country. With millions of people on lockdown, stuck indoors,...
Site Audit Essentials
A website audit is a vital starting point in developing a strategy for improving your site's traffic. I can go as granular as you like, from 100-200 page audits, to a short, action based document of 10-30 pages. Let's cover the key areas that I look at as part of my...
The Importance of Having an SSL
First of all, what is an SSL? An SSL Certificate is a security technology featured on websites that is designed to ensure there is an encrypted link between your web browser, on your phone or computer, and the server where the website is originally located. In...
What is SEO and why does your business need it?
SEO is a form of digital marketing that can often seem very distant. Some business owners find it hard to understand why they should pay someone to build up the search engine rankings on their website. It seems a very abstract endeavour, far removed from the day to...
Can Any Inbound Linking Hurt My Ranking?
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For...
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...